Here's the link for Ishman's paper. Good solid foundational info.
http://groovygenie.wordpress.com/2009/09/18/a-literature-review-role-of-social-media-in-contemporary-marketing/
Subscribe to:
Post Comments (Atom)
skip to main |
skip to sidebar
All the comings and goings for people taking Insights and Opportunities in Social Media
2 comments:
Hello all,
Here are few links:
Influentials, Networks, and Public Opinion Formation (this paper argues that easily influenced individuals are more important than influencers in the spread of ideas.
http://www.journals.uchicago.edu/doi/abs/10.1086/518527?prevSearch=%2528Watts%2529%2BAND%2B%255Bjournal%253A%2Bjcr%255D&searchHistoryKey=
Two other links:
http://hbswk.hbs.edu/item/6156.html
http://hbswk.hbs.edu/item/6187.html
Enjoy. Sema.
Hi Guys,
Josh Bernoff (one of the authors of Groundswell) posted this on Ad Age: http://adage.com/digitalnext/article?article_id=141570 about a "new" group of social media users- conversationlists.
I think it's kinda self-evident BUT I find it really interesting that this is "new" news.
Post a Comment