There’s a great quote in High Fidelity (the movie and the book) where the main character Rob says (something along the lines of) “It’s not what you ARE like, it’s what you LIKE that matters.” Books, movies, music, essentially our interests and passions define us. This point was made even further in a book based on a somewhat similar premise titled Snoop: What Your Stuff Says About You by Sam Gosling.
I got to thinking about these ideas as I was coming through several Twitter feeds to see what people were talking about and linking to. It’s a quick way to understand what people are interested in because when someone posts a link, for example, they are telling us that they have taken the time to look for, find, read, and SHARE a piece of content. This is essentially shorthand for saying “this is what I am in to.”
As we think about using social media as a research tool, it becomes a great way to get a deep profile of the people we are interested in connecting with. What they talk about is, at least in part, who they are.
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